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Sometime last year, I wrote an Editorial
titled Global Localization and Local Globalization, and did not
realized that Glocalization had been invented already by Thomas L.
Friedman, who wrote the best seller titled The World Is Flat. I was
impressed by the book titled Blue Sea Strategy, published in Chinese as
well, so I went to a local bookstore to try to locate the Chinese
version The World Is Flat, but failed to get it. Instead I had to order
it online at amazon.com, and was persuaded by amazon.com to purchase
their recommended book from the same author titled The Lexus and the
Olive Tree, you have believe the power of online marketing, and that’s
all done by software, no manual cold calling, drop-by visit etc. Since
this was the second time we visited Germany, it turned out quite
straight for us, just the same as the first time, we booked hotel
accommodation, rental car online, and even two-way connecting railway
tickets between Frankfurt and Munich. We were very nervous at the plane
with a Munich map full of German going to Munich one year ago, and I
had to ask two German gentlemen many times on how to get the downtown
Munich from the airport by driving, no place is easier than in North
America by driving with just a few clicks at map.yahoo.com. However,
despite we had few glitches this time, we still made a big mistake,
since we stayed at a hotel (again Best Western) 120 kilometers (one
way, not two-way) away from Messe Hannover, which was a big headache
for me since I had to drive my colleagues back and forth for one week
on the highway without a speed limit, and that was still in winter with
frequent bad weather at Hannover. I forgot exactly in which edition of
our publication, in the editorial, I described my DATE 05 experience at
Munich, and I mentioned there, that after the completion of DATE
exhibition, I took a night train going to CeBIT 05 to have a look
there. I was impressed by the scale of the exhibition, and that led us
to skip DATE 06, and to participate CeBIT 06 instead, since there are
some time frame conflicts there. BTW next year DATE 07 is scheduled in
France sometime in mid-April, so there will be no time conflicts any
more


At CeBIT, in the Outsourcing Hall
(Hall #8), we are one of the three outsourcing companies from Mainland
China; there are a lot of Indian companies, followed by Russian
companies. According to official statistics by CeBIT, the number of
exhibitors from Mainland China rose from three-hundred or so to more
than four-hundred, second to the number of exhibitors from Taiwan, and
soon gonna be No. 1 I regretted we did not have the vision to set up
this blog earlier, so I have to wait till now to record our CeBIT
experience due to the overwhelming tightness of Editorial/Guest
Editorial schedule. For the upcoming DAC, you gonna have the chance to
watch our blog’s DAC Special Edition updated at least once a day.



We did a great job at CeBIT 06,
quite a few visitors went to our booth, and even there were a few
competitors or potential competitors. Our freely distributed
publication went out amazingly quickly, just like the way it did at
DesignCon 06, and we regretted to ship too few hard copies to CeBIT,
next year definitely we gonna ship much more there. There was a
reporter from ComputerWorld magazine who is located in Norway also
visited us, and interviewed me. We also showcased German-Chinese ICT
Forum at CeBIT, I made two presentations, one for our company, and the
other for Chinese Software Industry Association, since the President
and the Sectary General could not make it due it their tight schedule
My colleagues and me went to Hannover City Hall to attend Grand Opening
Ceremony of CeBIT 06, I was expecting a great dinner there as we got at
CEATEC 05 and DATE 05 among other trade show, actually nothing, instead
what impressed me a lot was the opening speech delivered by German
Chancellor, she said that, the globalization should be an opportunity
instead of challenge for Germany, as as well Europe, instead of
challenges. To be honest, she is an open-minded, smart leader with
global vision, it is quite beneficial for the Germany’s sake in today’s
highly competitive world The World Is Flat, that’s all I can say after
our trip back from Hannover for CeBIT 06, even I haven’t got a chance
to finish the book just delivered

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